Popular Advertising Campaigns that Featured a Realistic Cartoon Character
Advertising campaigns now more than ever are featuring
realistic cartoon characters. The animated cartoons characters, whether in
animal, human, or in monster form, are visually appealing. They play an
important part in ensuring the ad makes an impact on the viewers and especially
its target audience. We have compiled the following list of popular advertising
campaigns, featuring a type of realistic cartoon character:
1.
Penguin Books
When Penguin Books promoted their audio books, they came up
with an amazing idea for their print advertising campaign. Their print ad
campaign featured illustrations of three popular authors, Mark Twain, William
Shakespeare, and Oscar Wilde. They represented headphones and were seen
whispering the listeners’ ears. The advertising campaign won the Gold Press
Lion award at the Cannes International Festival of Creativity.
2.
Duracell
Another brilliantly concocted print advertising campaign was
from Duracell. Even though the company’s advertisement gave viewers the chills,
it was still remarkably brilliant. The advertisements featured a scary looking
doll, standing in the doorway of a young girl’s room and staring at her as she
played with tea party with another doll. The tagline of the advertisement was
equally terrifying— Some toys never die!
It was both a scary and intelligent technique to promote long-lasting
batteries.
3.
Velo Marathon
Velo Marathon designed the amazing print advertisement
campaign, which showed the gears of a bicycle. The tagline of the advertising
campaign was Move the City. The Velo
Marathon occurs yearly and attracts more than 10,000 cyclists. In the print ad,
the gears featured people, trees, traffic signs, buildings, and a person riding
a bike.
4.
Sanccob
The advertisement took its inspiration for the acclaimed
graphic artist M.C. Escher. The advertisement featured stunning optional
illusions. The company joined forces with Bittersuite, an advertising agency in
South Africa, to spread awareness about a dying species of penguins. The illusion
forces the viewer to come in for a closer look to see the message while another
of their advertisements featured a timeline of penguins and their decline.
5.
Ottawa International Animation Festival (OIAF)
The Ottawa International Animation Festival featured cartoon-style
animation and graphics. They published five print advertisement campasigns.
Each print ad campaign featured a stunning drawing and a tagline Get in touch
with your inner child. Even though some of the illustrations contain a mature
element about them, they maintain an enjoyable and tongue-in-cheek aspect about
them. Through the advertisement campaign, they wanted to encourage people who
love animation to dig deep to discover the child hiding inside them.
6.
Baruel Foot Deodorant
The Baruel Foot Deodorant is an intelligently conceptualized
print advertising campaign. In the advertisements, a person’s feet are
controlling the female and male puppets. Since the produced bring marketed is a
foot deodorant, it kind of makes sense. The main idea of the series was to show
people being let go and dumped.
Have you seen any of the aforementioned ads? If not, you
should look them up and many others that have used realistic cartoon characters
to portray their message and promote their brand.
